Advertising collections can be a fascinating and lucrative pursuit for collectors looking for unique and interesting items that tell a story about the past. From vintage signs to promotional items, there are many types of advertising memorabilia that can be found and added to a collection.
One of the most valuable advertising items to collect are antique or vintage signs. Signs from the early 20th century can be worth thousands of dollars, with some even fetching tens of thousands at auction. These signs often feature artwork, typography, or slogans that are iconic and memorable to the era they were created in. Coca-Cola signs from the 1930s and 1940s, for example, are particularly prized by collectors because of their unique colors and designs.
Another valuable advertising collectible is original advertising posters. These colorful and artwork-rich posters were often plastered all over cities and towns in the early-mid 20th century and were meant to grab attention and persuade people to buy a product or attend an event. Posters for movies, travel, and war efforts are especially collectible and rare, and some can fetch prices of $10,000 or more at auction.
Advertising clocks are another popular collectible. These were often found in shops and restaurants, and featured a company’s logo or product in their design. From neon clocks to those made of glass or porcelain, these can be difficult to find but are highly sought after.
Cigarette lighters are also a highly collectible advertising item. Brands like Zippo and Dunhill have created designs featuring the logos of sports teams, animals, cartoons, and more. Rare Zippo lighters have sold for prices exceeding $10,000, while even more common lighters can still fetch high prices if they have a unique design or are in excellent condition.
In addition to these items, collectors may also consider promotional items like keychains, pens, and even cereal boxes. Many of these items were produced in limited quantities and can be difficult to find today. A box of Kellogg’s Corn Flakes from the 1950s can be worth hundreds of dollars if it is in excellent condition and unopened.
When building an advertising collection, it’s important to consider the condition of each item. Some collectors prefer items that have been restored, while others want the original patina and wear that comes with age. Similarly, it’s important to consider the rarity and historical significance of each item, as some examples may be much more valuable than others.
Ultimately, advertising collections offer a unique and engaging way to explore the history of American culture. By collecting these items, collectors can discover the innovative design, creativity, and marketing tactics of the past, and share it with future generations.